It is not only the products that are expensive, ever think about the cost behind a perfect commercial while flipping through the channels. Below are mentioned top 10 most expensive commercial of all times and believe me you would be amazed.
10: Honda ($6.2 million)
9: Go Daddy ($2.4 million)
9th top most expensive commercial of all times, starring Candice Michelle, Go Daddy was probably one of the funniest ads aired. Using the power of television, purpose of the ad was to direct people to the website to get a domain. The commercial was, however, banned by Fox but nevertheless it became the best registration domain in the following year.
8: Frrari ($4.5 million)
An expensive ad by Ferrari is justified because they actually make cars in the six or seven figures. An inspiring commercial was made on the anniversary of the company to show audience that it is a luxurious brand. The cars used in the commercial included both old and new fashioned that travel through popular landmarks like New York Times Square and Roman coliseum. Connection with stylish places was used to show off the car. The price of the Ferraris used for the commercial probably shot up the cost of the car.
7: Carlton Draught ($9 million)
The most expensive ads of all time, featuring hundreds of sky divers jumping off a plane, the commercial was basically for Australian beer. Although the cost was never disclosed but it was reported that company sold an extra 36 million beers. Considering that one bottle cost only a dollar, it can be assumed that the ad cost $36 million.
6: Chrysler 200 ($9 million)
Costing $ 9 million, this ad was more than merely a comeback of Chrysler. It was about the Detroit return. Rapper Eminem was used to promote the ad. The commercial is reported as overly priced as it was placed 44th in TV commercials which is way behind the Darth Vader Volkswagen. Thus the outcome was very disappointing and not worth the cost.
5: Pepsi ($7.53 million)
This highly priced commercial starred Britney Spears who appears through time over half a century. Britney pitched soda for youngsters especially those who young in thoughts. The ad was highly rated and was talked about over a long period of time as a result of which Pepsi decided to keep Britney as their promoter.
4: Aviva Insurance ($13.4 million)
This ad was a part of re-branding process of Norwich Union as Aviva Insurance. The company used stars to convince audience that changing name is not a hindrance to success.Huge amount of budget for this ad is attributed to the top stars that were featured including Walter Willis, Eleanor Nancy Gow, Vincent Damon Furnier and Richard Starkey who changed their names to Bruce Willis Alice Cooper, Elle Macpherson, and Ringo Starr. The stars have since been using their names.
3: Most Expensive Spot
Above mentioned costs are all for making the ads. Do you know it costs a lot to run the ad too.Advertisers need to pay to the show they want to show their commercial on. Super Bowl is known as the most expensive air time leaving aside the cost of making the commercial. It costs @2.7 million for a standard ad for Super Bowl.
2: George W. Bush ($14.2 million)
Imagine $14.2 million for getting four more years of presidency? Who would do that? Yes, there are people out there who can. George W. Bush, after having won against Al Gore by very close margin did all he could do to win re-elections. He was the US president when World Trade Centre was attacked in 2001. To win the hearts of the people, he milked the sentiments of the people over the tragedy by running an ad that featured a small girl who lost her mother. You think Obama is the most spending president of the world? This might be true but Bush made 2nd most expensive ad of world as part of a political campaign.
1: Guinness Domino
This is the most expensive commercial in the history of television made. Imagine you have $ 20 million. Think of all the things you would like to spend on? Is making an ad one of them? Probably not! Guinness Domino was a commercial by the makers of Guinness Beer. The ad lacked any fancy effects or high rated stars. It was just a normal commercial with some impressive feat of engineering. The commercial goes as within a minute the beer is unveiled with the caption that ‘good things come to those who wait’. The ad was no doubt amazing even in the simplicity of its props. It was the uniqueness in the delivery of the message that probably made the commercial so high rated. However, did it pay back for the $20 million? There’s a question mark on that!!